7. Link Building
Link building to improve your website’s SEO
Understand your website’s wider relationship with other sites, and learn how to get different types of inbound links.
In this lesson we’re going to learn about Link Building, also known as Off-site SEO which is all about improving your website’s wider relationship with other sites and your overall ‘reputation’ on the Internet.
Link building is definitely an advanced, long term strategy but it’s also very effective at boosting your SEO, particularly when it comes to your more competitive terms.
This part of the course includes
- What is a backlink?
- What are the different types of backlinks
- What is Domain Authority and does it affect SEO?
- How to test your website’s Domain Authority
- Thinking about what sort of backlinks to aim for
- How to gain backlinks
- We’ll recap on how to write good link text
Take the SEO for Small Business training course
In this self-paced SEO training course you'll learn how to make small but mighty changes to your website so it shows up higher in search results and new customers can find you more easily.
The course consists of 8 bite-sized videos of around 10 minutes each. Lessons feature demos and explanations of SEO terms and what they mean in practice for different businesses featuring real world examples.