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SEO course breakdown

In lessons 1-5 you will learn how to optimise your website content for both search engines and people. Lessons 6-8 go on to explain the more advanced elements of SEO.

Lesson 1: Think about your keywords

We look at different types of key phrases and how you can pick the right ones for your site.

Lesson 2: Create an SEO content plan

Learn how to spread keywords throughout a site. We also look at how you can use different pages to help show up for certain keywords.

Lesson 3: Add keywords to a web page

We’ll look at what makes good content and how to optimise different parts of a page.

Lesson 4: Page titles & meta descriptions

Learn how to write a good search listing and how to customise the metadata of your web page.

Lesson 5: Label your images

Learn how to add keywords to your images and how to label them for robots and all users.

Lesson 6: Page speed & SEO

A jargon-free lesson to help you speed up your site (which is important for your site’s SEO and much else besides).

Lesson 7: Link building

Understand your website’s wider relationship with other sites, and learn how to get different types of inbound links.

Lesson 8: Use Google Search Console

Learn how to measure your SEO progress and spot opportunities for further optimisation with Google Search Console.

Learn SEO at your own pace

In this self-paced SEO training course you’ll learn how to make small but mighty changes to your website so it shows up higher on search engines and new customers can find you more easily.

The course consists of 8 bite-sized videos of around 10 minutes each. Lessons include demos and explanations of SEO terms and what they mean in practice for different businesses featuring real world examples.

This SEO course is self-paced so you can dip into it when suits you and pause when you want to change things on your website as you go.

The web designer Paul Jardine and his dog Bo walking in a forest in Stockport.

Meet your teacher

Hi! I’m Paul, an experienced web designer and developer from Manchester UK.

I’ve been teaching SEO to small businesses around the UK for over 5 years in group workshops and as private coaching as well as previously teaching web development at Salford University.

I originally created this video SEO course during 2021, breaking the content of my live SEO workshops into smaller chunks that people can watch at their own pace and refer back to when they need to.

I believe SEO is a skill that small business owners can learn and benefit from without having to also know how to code.

SEO training course FAQs

Do I need coding skills to complete the course?

No! Everything you learn can be implemented via the admin area of your site or by using trusted plugins.

Does the course cover SEO for WordPress?

The course primarily features demos for practical exercises for websites built using WordPress and it’s trusted SEO plugins such as Yoast.

We’ll also cover making content updates to SquareSpace websites and you will still be able to apply the theory if you use a different CMS.

Why doesn’t my website show up on Google?

There are many potential reasons a website does not show up on Google. Often this is simply because you don’t have the right keywords in the right places. In lesson 1 we’ll look at choosing the right keywords for your business and lessons 2 – 5 you’ll learn how to add keywords to your website.

Alternatively, it could be that your website is too slow in lesson 6 we look at ways to speed up your website.

Can I book you to improve my website’s SEO?

Yes! If all this sounds like a massive faff you can check out my web design consultancy services to see how I can help you with customised and 1-2-1 SEO support for businesses in Manchester and the UK.

Got a different question? Please get in touch.